Social Media Marketing

Based on your short and long term goals we develop a custom “Social Media Strategy” keeping the big picture in mind while also ensuring that the minute details are addressed.

An effective social media campaign help increase customer base, generate leads, build awareness, establish leadership, give a higher share of shout, help CRM, improve internal communications, educate customers and employees, and even make them your champions.

Our Social Media Marketing covers the following areas:

Search Engine Marketing : Companies are seeking the right audience to sell even as people are looking for accurate information on services and products. The challenge is in connecting the two of them. SEO is the effective way used to connect the seeker and the provider of information on products and services. Visibility, usability and speed the key and we ensure that your site loads on time, to the right page using the right key words.
E-mail Marketing Campaigns : We help create and execute e-mail marketing campaigns either for information dissipation and / or marketing initiatives. We use various tools and technologies that give you insight into the responses to these e-mail campaigns, interest generated by prospects, detailed data analytics which help you fine tune and manage future campaigns.
Web Analytics and Monitoring : A well defined “Digital Media Strategy” results in many visits on your website from various sources. The data can be mind-boggling. The challenge is in making sense of all this data and transforming it into a business opportunity. Our analysts apply smart analytic tools to help you comprehend all that data and present you with useful information. We will crunch the data and provide you with business intelligence that helps you understand responses, behaviours and trends.
Community Engagement : We help create, manage and moderate communities that will help in building brand engagement with online users. The communities will also help in educating the users more about the brand in its attempt to create value for them. This also helps in networking with prospects, making announcements and attracting right talent.
Creation and Publishing Content : The key to social media success is to create engaging content that ties users with brands by providing value. It is more visible while creating snippets, contests, quizzes and Social Media Releases for generating awareness and visibility. We ensure the right content is prepared and published in the right places to get the required visibility and attention.

Social Media Marketing

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